60-second story
1:00Someone with a problem finds your product and life gets better.
- Open 0–5 s
- Character and problem 5–18 s
- Discovery 18–25 s
- Demo montage 25–42 s
- Result 42–50 s
- Proof 50–54 s
- End card 54–60 s
AI commercials
AI commercials: what they are, how we make them, what they cost
An AI commercial is a finished ad whose people, places and shots are made by AI models from a storyboard, a shot-by-shot plan, instead of filmed. customcommercials.ai, an AI commercial studio, makes them for startups, stores, apps and local businesses. Think of it as an AI commercial maker that does the work for you: you write the brief, we make every shot. No crew, no studio day, no agency budget.
Commercials aren't taking new orders right now. Email support@customcommercials.ai and we'll tell you when they open.
Definition
What is an AI commercial?
An AI commercial is a commercial where the people on camera, the footage, the voice, or all three are made by AI models instead of filmed. The script still comes from a brief a person wrote, and the shots still follow a storyboard, a shot-by-shot plan with a picture for most shots. What changes is the middle: no crew, no location, no shoot day. A spokesperson is a realistic AI presenter who says your lines on camera. B-roll, the footage that plays while someone talks, is generated from a description. The voice is an AI voice or a clone of yours, with your consent.
An AI commercial sells. If you need a video that teaches people how to use your product, that is a how-to video, and our sister product howtovideos.ai makes those.
How it works
How an AI commercial is made, shot by shot
Six steps, with the models named, so you know what makes each part of the ad.
You write a brief
What the product is, who it is for, how long the ad runs, the tone, and the call to action (what you ask people to do at the end). Add a photo or clip of your product if you have one.
AI writes the storyboard
The storyboard is a shot-by-shot plan: who says what, the B-roll (the footage that plays while someone talks), your product shot and the end card (the last screen with your web address). Most shots come with a preview still, one picture of what the shot will look like, up to 12 per commercial. You edit and approve it. This part is free.
Spokespeople say the lines
Up to 2 AI spokespeople, realistic presenters made by HeyGen, say your lines on camera in the voices you chose. You pick each one from the presenter library.
B-roll and stills are generated
Cinematic clips come from Kling 3 Pro or Veo 3.1 Fast, through fal. Each one starts from the preview still you approved, so the ad looks like the storyboard. Photoreal stills come from FLUX, with a slow push-in (the camera moving closer).
A voice, music and your end card
ElevenLabs voices the narration, with library voices cleared for commercial use, or on a paid plan your own cloned voice. A music bed sits under it. The end card, the last screen with your web address and what to do next, is drawn by us, not by the model.
Cut in three shapes
The ad is cut together and delivered in wide 16:9, vertical 9:16 and square 1:1, at up to 1080p, never watermarked. Reshoot any shot you do not like (make it again with new words or a new description); about 1 reshoot per shot is included.
Side by side
AI commercial vs a filmed shoot
Both make a real commercial. They differ in who does the work, what you see before you pay, and what happens when you want a change.
| What | A filmed shoot | customcommercials.ai |
|---|---|---|
| Who makes the ad | A crew, a director and an editor | AI models from a storyboard you approve; a person at customcommercials.ai answers your questions |
| Before you pay | A quote, a treatment and a kickoff | A free storyboard with a preview still for most shots, and the exact price |
| What it costs | Thousands of dollars for a simple local spot; the cost guide has the ranges with sources | A set price for each format and finished length, shown on the storyboard |
| Changes | A second shoot day, or a re-edit at an hourly rate | Reshoots included up to an allowance; edits and re-renders free within the included limits |
| Your real place and people | Yes, that is the point of a shoot | No. One photo or clip of your product can be the product shot |
| Shapes | Cut-downs (shorter or reshaped versions) are extra work | Wide, vertical and square from one approval |
For the numbers with sources, read what a commercial normally costs. For a longer comparison, see an AI commercial or a production company.
Honest limits
What an AI commercial can't do yet
Four things to know before you write the brief.
No footage of your own place or people
The B-roll is generated. If the ad needs your real store, your real team or a known face, that is a filmed shoot. Your own product photo or clip can still be the product shot.
Words in the picture are ours, not the model's
Models garble text and logos inside footage. Every on-screen title and the end card are drawn by us over the picture, so they are spelled right.
Your exact product in motion
Generated footage follows your description and can look like your product, but no model copies a product exactly. Your real photo or clip shows the real thing, so we use it for the big product shot; a photo is cropped to fill each shape, so keep the product in the middle.
You check the script before you publish
The storyboard writer is told to use only the facts in your brief. Read every line in the storyboard before you approve, because you have the final say, and again in the finished ad, and label AI-made content where a platform asks for it.
Who uses them
Who uses AI commercials
Startups launching a product, stores that need a new ad every week, local businesses that want a TV or YouTube spot without a big shoot, and agencies that sell commercials to their own clients.
SaaS
A commercial for your software: the problem, the product on screen, the result, and a sign-up call to action.
E-commerce
Product ads for your store: hero shots, the product in use, an offer and a buy-now end card, in every shape your ads run.
Apps
An ad for your app: the moment it helps, your app's screens on screen, and a download call to action.
Restaurants
A commercial for your restaurant: the food up close, the room, the welcome and where to find you.
Real estate
Ads for agents and brokerages: a spokesperson who says it plainly, the neighborhood, and a clear next step.
Fitness
A commercial for your gym, studio or fitness app: energy in the first seconds, the result people want, and an offer.
Local services
A commercial for plumbers, dentists, salons, lawyers and every local service: the problem, the fix, your name and number.
Pricing
What it costs
Commercials are a set price for each format and finished length, shown on the storyboard before you pay. The storyboard is free.
Commercials open soon
Email us and we will tell you the price before anyone pays.
Commercials aren't taking new orders right now. Email support@customcommercials.ai and we'll tell you when they open.
Email usSee the price of each format and length and everything it includes, or compare it with a shoot, an agency and a freelancer in what a commercial normally costs. We use HeyGen presenters inside the product; here is how that differs from using HeyGen yourself, and here is how we compare with Creatify.
From the blog
Keep reading
Production
What is an AI commercial, and how is one made?
What an AI commercial is, the eight steps a real commercial goes through, which ones AI does now, which models are used, and what AI still gets wrong.
Family
Commercial or how-to video: which one do you need?
A commercial makes people want your product. A how-to video shows them how to use it. The one-question test, a side-by-side, and when you need both.
Commercials open soon
We are not taking new orders yet. Email us and we will tell you when they open, and what the price is before anyone pays.
Questions
What is an AI generated commercial?
A commercial where the people on camera, the footage, the voice, or all three are made by AI models instead of filmed. Ours starts from a storyboard you approve, so you decide what it says and shows.
How do you make an AI commercial?
You write a brief. AI writes the storyboard, with a preview still for most shots. You edit and approve it. Then HeyGen presenters say the lines, Kling and Veo make the B-roll, FLUX makes the stills, ElevenLabs voices it, and we cut it with music in wide, vertical and square.
Do AI commercials look real?
Often, and sometimes people can tell. The spokespeople are realistic AI presenters and the B-roll is generated footage. We do not hide that, and some platforms ask you to label AI-made content. The preview stills show you the look of most shots before you pay.
Can I use my own product in an AI commercial?
Yes. Pick one product photo or clip from your media library in the brief and it becomes the product shot; uploading your own media needs a paid plan. Generated footage follows your description and can look like your product, but no AI copies a product exactly, so keep your real photo for the big product shot.
How much does an AI commercial cost?
Here, a commercial is priced by its format and finished length, from 6 seconds to 1 minute 30 seconds. The storyboard is free and shows the exact price before anyone pays. Commercials are not taking new orders yet; email support@customcommercials.ai to hear when they open. The cost guide compares that with a filmed shoot, an agency and a freelancer.
Can I use an AI commercial on TV?
Yes, if the station accepts it. Each station publishes its own delivery rules for file type, length and loudness. We give you a wide MP4 up to 1080p; check it against the spec before you buy airtime, and a video finishing shop (a post house) can adjust the file to the station's rules if it asks.