Costs
Commercial prices in 2026, option by option, with airtime
Real 2026 prices for a 30-second TV commercial, a local TV spot, an online video ad and an AI commercial, with what drives each number and where to save.
Blog
Plain guides to what commercials cost and how they are made
Plain guides to commercial costs, production and formats, from the team that builds customcommercials.ai, a DigitalShyft product.
Formats
A startup launch video checklist (30 to 90 seconds)
Everything to decide, collect and check before your launch video: the seven answers, the seven beats, the assets, the specs, legal checks and launch day.
Family
Commercial or how-to video: which one do you need?
A commercial makes people want your product. A how-to video shows them how to use it. The one-question test, a side-by-side, and when you need both.
Production
How to write a 30-second commercial script
Hook, message, call to action: the six beats of a 30-second commercial with timings, a two-column script you can copy, and the facts you're allowed to use.
Formats
The first 2 seconds: video ad hooks that stop the scroll
Why the first two seconds decide a video ad, seven hook types with examples, how to make a hook work with the sound off, and what kills one.
Production
What is an AI commercial, and how is one made?
What an AI commercial is, the eight steps a real commercial goes through, which ones AI does now, which models are used, and what AI still gets wrong.