A commercial for your restaurant, made from a brief
A commercial for your restaurant: the food up close, the room, the welcome and where to find you. Made from a brief, no film crew. Pay once per ad.
What a restaurant ad needs to show
- The food up close, with steam, a pour or a cut. People buy with their eyes.
- The room and the welcome: a table of friends, a server, the light at dinner.
- Your name said and shown, and where you are.
- Hours, a phone number or a booking link on the end card, the last screen with your name and what to do next.
- Your own photo where it matters most. The food in generated footage follows your description; a real photo of your signature dish, picked in the brief, is the one shot that is exactly right.
A 30-second restaurant commercial, beat by beat
Most good local restaurant spots follow this plan. It is practice, not a rule, and the storyboard (a shot-by-shot plan with a picture for most shots) shows you yours before you pay.
| What | Seconds | What happens |
|---|---|---|
| Hook | 0 to 3 | A dish up close, something moving: steam, a drizzle, a slice. The hook is the first two seconds that make someone stay. |
| The moment | 3 to 8 | A table of friends, the room, a laugh. B-roll, the footage that plays while someone talks. |
| Meet the place | 8 to 12 | Your name on screen over the front door or the sign. |
| What's on the table | 12 to 22 | Three dishes and the welcome: a server arriving, a glass filled, a plate landing. |
| Proof | 22 to 26 | One true line you give us: years open, family-run, a dish you are known for. |
| Where to find us | 26 to 30 | The end card: name, neighborhood, hours and how to book. |
What to put in your brief
- The kind of food and the kind of night: a quick lunch, a long dinner, a family Sunday.
- Who comes: neighbors, office lunches, date nights, families.
- Your three best dishes, and a photo of the signature one uploaded to your media library if you have it.
- One true thing about you that people repeat.
- The exact call to action, which is what you ask people to do at the end: "Book at ...", "Order at ...", or your phone number and hours.
Which format fits
For local TV and streaming TV, a 30-second commercial in wide 16:9, with your name said and shown. For Instagram and TikTok, a short: a vertical video that shows one dish fast, with a soft "Find us at ..." at the end. Every commercial is delivered in wide, vertical and square from one approval, so the same spot runs on the station and in the feed.
30-second commercial
0:30The standard spot. Hook, problem, product, how it helps, proof, call to action.
- Hook 0–3 s
- Problem 3–8 s
- Meet the product 8–12 s
- How it helps 12–22 s
- Proof 22–26 s
- Call to action and end card 26–30 s
Short
0:15 to 0:45A vertical video that shows one thing fast, with a short "Link in bio" at the end.
- Hook 0–2 s
- Payoff, a new shot every 2 to 3 seconds 2–27 s
- Soft call to action 27–30 s
The times are the storyboard's. The finished file also opens on a short title card with your title and logo, and closes on a card where the voice says your call to action, what you ask people to do next. Those cards are not billed.
What it costs
The storyboard is free and you pay once, for the finished length, when you approve it. Airtime is a separate bill from the station or the streaming seller. After the ad runs, people search for you; our sister product NightShyft keeps your site showing up in Google and AI search.
Commercials open soon
Email us and we will tell you the price before anyone pays.
Commercials aren't taking new orders right now. Email support@customcommercials.ai and we'll tell you when they open.
Email us- Local TV spot from a local production company: $1,500 to $10,000 per simple spot (adwave.com, local TV ad cost (citing Moonb's 2026 guide), checked November 4, 2026).
- Freelance video producer: $1,000 to $3,000 project minimum (vidico.com, video production cost, checked November 4, 2026).
Commercials open soon
We are not taking new orders yet. Email us and we will tell you when they open, and what the price is before anyone pays.
Questions
How much does a restaurant commercial cost?
Here the price is a set price for each format and finished length, shown on the storyboard before you pay, with the storyboard free. A simple local TV spot from a local production company runs $1,500 to $10,000 and a freelance producer starts at a project minimum of $1,000 to $3,000 (checked November 4, 2026). Airtime is extra either way.
Can you show my actual food?
Your photo, yes: add one photo or clip to your media library (uploading your own media needs a paid plan) and pick it in the brief, and it becomes the product shot. The dishes in the other shots are generated from your description and look like the kind of food you serve, not your exact plate. Use the real photo for the signature dish.
Can it run on local TV?
Yes, if the station accepts it. You get a 1080p wide MP4. Each station publishes its own delivery rules for file type, length and loudness, so send the spec to your rep before you buy airtime and check the download against it. The cost guide has what local airtime costs.
How do people find us at the end?
The end card carries your name, your neighborhood, your hours and how to book or order, word for word from your brief, and the voice says the name.