Formats
A startup launch video checklist (30 to 90 seconds)
Everything to decide, collect and check before your launch video: the seven answers, the seven beats, the assets, the specs, legal checks and launch day.
Blog
Plain guides to what commercials cost and how they are made
Plain guides to commercial costs, production and formats, from the team that builds customcommercials.ai, a DigitalShyft product.
Formats
The first 2 seconds: video ad hooks that stop the scroll
Why the first two seconds decide a video ad, seven hook types with examples, how to make a hook work with the sound off, and what kills one.